PART 4: Goals

Part 4: GOALS

This blog will be a bit informal, as I intend to simply list out things I want to accomplish. I would love any comments or advice on what I write, as it will only help guide me in the right direction. Thank you for following along with my journey. If you would like to dsee daily pictures of my journey, please follow our Instagram account @Fibonacci_Brokerage.

I. Learn the grapes, wine regions, and important wine years in each regions and popular wine brands/vineyards in each region.

II. Learn the Italian Language and Culture inside and out. Language classes in the morning. Conjugation practice. Keep a word book with you everywhere. DO NOT SPEAK ENGLISH.

III. Work Harvest in at least two primary vineyards on my list in each region I visit. Visit every big harvest festival on my schedule and converse and meet everyone I can. Listen.

IV. Take wine tasting classes every week.

V. Prepare for sommelier license 1 test in December.

VI. Learn the similarities and differences between Italian Wine Marketing and French Wine Marketing both among Europe and Internationally.

VII. Take detailed wine tasting notes at every vineyard I visit with pictures of the labels VIII. Meet exporters and importers of the vineyards who are importing with the vineyards already. Get to know the regions they work with and the quantity. Can I help them in any way?

IX. Learn the prices of an individual bottle versus the cases and bulk juice sales. Play with the numbers of supply chain costs/transportation/distributor fees/etc.

X. Figure out what it takes to get an importing license and GET an importing license. '

XI. Meet as many producers as possible and get to know them, their wine, and their stories. It is important to know who and what I sell for. Volunteer for specific producers and learn from them.

XII. Find stories with every vineyard and every bottle of wine. Write, take notes, and find stories!

XIII. Talk to everyone and LISTEN. Have questions prepared for producers, wine sales consultants, importers/exporters, buyers/people at the bar/people on the train.

XIV. Figure out who and what I am as a business. Know what I can offer, what I am, etc. How can I service them? How can I Help Them? What sets me apart from another buyer or importer? Where can my services fit? Where do I fit? Is there a way to get in?

XV. Learn what wines locals like in smaller regions and at boutique vineyards. Do they have importers? Do they export or not? How much do they produce? Would they be willing to export small amounts?

XVI. JUST LEARN ABOUT WINE PERIOD. Follow the energy current. Be positive. Trust in myself. Take small steps forward every day. Do not give up. This is the hardest part of the journey. How do I make the leap from nothing to something? That is your goal. How do I make wine a living and how can I fit into this industry?

More goals and deadlines will be added. I am leaving room for the unexpected ideas, opurtunities, and experiences. :)